Silversea Cruises has announced details of a new reward and recognition programme for travel agents and homeworkers.

The new programme is open to all of Silversea’s retail agencies and homeworkers with those delivering the highest percentage of growth based on bookings, compared to the same quarter of the previous year in the running to win.

The top ten agencies per quarter will be recognised as Silversea Advocates, with a quarterly leaderboard revealing the top performing retail agencies. To be eligible, an agency should have made one booking in the relevant quarter of the previous year.

Successful Silversea Advocates will enjoy exclusive experiences including VIP tickets and trips.

The company is launching the programme with one of 10 places on a trip to Dubai as the first prize in 2016. The 10 winners will also have the opportunity to tour the Silver Whisper when she calls into port in the Emirati city in April. Quarterly winners, along with retail agencies who deliver the greatest percentage of growth over the entire year, will also be recognised at a Silversea Advocates event at the end of this year.

The programme is already underway, with all qualifying bookings since the New Year counting towards the first quarterly leaderboard. The cruise line automatically enters agencies into the programme, allowing agents to continue to focus on serving their customers, with no extra paperwork involved.

Lisa McAuley, Silversea commercial director, UK and Ireland said: “We are incredibly excited to be starting the new year with the launch of Silversea Advocates. This new programme awaits the best performing agents across the United Kingdom and Ireland. Every new quarter brings a fresh leaderboard, giving every agency a chance to shine in that period.”