Sister river cruise companies Scenic and Emerald Waterways has launched a dual-branded rewards scheme incentivising agents who book cruises from either brand.

The lines, who promote a ‘one-stop shop for river cruising’, announced the new River Rewards initiative which offers UK agents the opportunity to redeem points against a collection of luxury gifts and experiences.

Agents can earn points and collect prizes from booking one and keep banking points to achieve the highest tier giveaways. Prizes range from Jamie Oliver kitchen goodies to the latest tech including Fitbit and GoPro brands, complimentary river cruises and big name fashion, beauty and fragrance products.

Angela Sloan, national sales manager for Scenic and Emerald Waterways, said: “We’ve linked the luxury of both of our fabulous river cruise brands with a range of indulgent gifts that will appeal to all agents. It’s uncapped, we cover the taxes, and the potential is there to earn some truly incredible gifts and experiences – the sky is the limit!”

Agents earn points for making river cruise bookings, ‘bonus’ points for going above and beyond with training, social activity and more, plus the opportunity to ‘double up’ when they support selected dates or itineraries.

The scheme runs quarterly and points can be accumulated each quarter and cashed at the end of every three months. The full choice of prizes and reward levels can be viewed at the newly-created riverrewards.cruises website.

Game cards with full details were distributed in BP’s 16th September Mailbag, and the first period will run up until the end of December. Scenic and Emerald Waterways will cover basic tax and NI on the prizes.

Agents can count up their points on their ‘Collector’s Card’ and email them through to [email protected] for verification and to select their gift.

Scenic and Emerald Waterways anticipate trade sales will grow 30% year-on-year supported by the new incentive, new accounts, an expanded trade team, generous commission levels and a price parity promise.