Hayley Moore has been appointed as the new sales director for Princess Cruises UK and Europe, effective from early 2024.

She replaces Nick Hughes in leading the line’s sales operation and will report into vice president UK and Europe Eithne Williamson.

From January to October this year, Moore led Princess’s UK and Europe marketing and communications team for maternity cover.

Prior to this, she held the role of P&O Cruises’ senior brand manager and played a key role in leading the brand partner strategy, introducing new partners to the line and supported activations to enhance the overall guest experience.

“I am delighted to be continuing my journey with Princess Cruises and cannot wait to start working with the fantastic sales team to support our agent partners in bringing this amazing and innovative brand to life for many more guests,” Moore said.

“I am looking forward to meeting our key partners and exploring ways we can develop our business together.”

Moore’s ‘passion’ for Princess Cruises to help drive trade engagement

Williamson added: “Hayley has been a key part of the Princess team since January, and we couldn’t be more delighted that she will now lead our brilliant sales team.

“During her tenure as marketing and communications director, Hayley also supported sales through integrated marketing and PR activity and gained a deep understanding of what is required to grow the Princess Cruises brand across the UK and Europe trade markets.

“Her passion for the brand will drive our trade engagement forward, building on our successes and continuing to develop our strong relationships with our valued partners.”