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Panache Cruises eyes growth with recruitment drive

Panache Cruises, MD and founder James Cole


Panache Cruises has revealed plans to grow its team by 30 per cent over the coming months.

The agency’s founder and MD James Cole (pictured) said the Chorley-based business has “grown significantly” since it launched in July 2020 and will be quadrupling the size of its office premises over the coming months to accommodate its growing team.

The business has recently invested in strengthening its sales team remuneration proposition to ensure it can “attract and retain high calibre recruits”, a statement said, offering up to £30,000 basic with £60,000 OTE after three years.

As part of a new package of benefits, private health care has been made available to all Panache Cruises employees, along with an enhanced pension offering.

It is also giving all new and existing members of staff a £200 holiday concession from day one of employment and an additional £150 per year, for each full year the employee works for Panache Cruises – up to a maximum of £1500.

In addition, flexible working hours “play a major part of the company’s offering”, giving team members the opportunity to work remotely, including overseas.

Panache Cruises to capitalise on ‘buoyant market’

Cole said: “As I predicted at the time I launched Panache Cruises, in the midst of the pandemic, the market for luxury and ultra-luxury cruise has returned with a vengeance.

“We are continually looking to grow our team and capitalise on the buoyant market conditions we are experiencing and the growth that is predicted longer term.

“Our success to date is based on the quality of the team we have at Panache Cruises and we are always looking to improve on our offering to ensure we offer the best in the sector and attract the best people.”

Panache Cruises also recently become members of the Association of Women Travel Executives and is involved with the Back in Time For Bed working forum, launched earlier this year by Panache’s head of supplier relations Anna Perrott.

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