Become an ultra-luxury expert with this first-of-its-kind Crystal event
The ultra-luxury cruise sector is booming, with new brands regularly entering the market and a wave of hardware on the order books.
And while that is undoubtedly a positive move for the industry, it can leave agents and marketeers at a loss when it comes to differentiating between products and ensuring they match the right customer to the right ship.
That’s why Cruise Trade News has partnered with Crystal to run an exclusive Crystal Clear masterclass, sharing all the information you need to understand the brand, its customer base and how to convert high-net- worth land-based clients into cruisers.
On 4 March 2027, Crystal will welcome 50 senior travel agents and marketers to its office on the Strand in London for a day of product updates, interactive sessions, keynote speeches and brand activations so delegates can leave feeling assured when discussing the line in the future.
Those lucky enough to be selected to attend will get the added benefit of helping to shape the day’s agenda, with the opportunity to voice which areas of both the ultra-luxury sector and the Crystal brand they want to know more about.
And for those who don’t get selected, don’t be disheartened as several more Crystal Clear masterclasses will take place throughout 2027, so watch this space for more information.
Luke Smith, Crystal vice president trade sales UK and EMEA, said: “We have partnered with Cruise Trade News because our two companies are aligned on our desire to help the travel agent community understand not just how to sell, but how to become immersed in new products in an innovative and creative way.
“Selling ultra-luxury cruising isn’t like selling anything else and we need to help the trade understand that.
"We want people to come away understanding
how to more efficiently and effectively promote a Crystal package, how to talk to high-net-worth clients and how the Crystal brand stands out in a crowded market.
"We are a unique proposition in a sea of sameness and it is paramount we get our message across to every single one of our trade partners.”
Josie Klein, acting editor Cruise Trade News, said: “We are delighted to be partnering with Crystal on this event, which I know will be incredibly useful to all those who attend.
"There has never been a better time for agencies to invest in understanding the ultra-luxury cruise market and this masterclass is the perfect place for agents and marketeers to grow their knowledge.
"Click HERE to register your interest for the first and future Crystal events.”
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