Mundy Cruising has reported a record start to 2024 for its Mundy Adventures brand, with growth of 140 per cent in expedition cruise sales which it attributed to a new staff training programme

In a bid to ensure each of its cruise consultants are well-equipped to sell expedition cruise, Mundy Adventures sent staff to the polar regions on several expedition fam trips.

As part of the Polar Pioneer programme, agents are required to cruise on an expedition ship in one of the polar regions, create training programmes for their colleagues and write content for the company’s digital activity.

Customer research carried out by the agency revealed a surge in demand for “once-in-a-lifetime trips”, with curious travellers prepared to spend significant sums on memorable holidays.

Marketing director Alex Loizou said: “There are two forces coming into play here. The first reflects post-covid attitudes combined with the geo-political situation creating a sense of urgency: a ‘now or never’ impetus is driving people to actually commit to a trip they have been dreaming of for years.

“The second is a by-product of eco-guilt, with people feeling that if they are going to travel, it needs to really count.”

Sustainability and education ‘key motivators’ for Mundy’s partners

Sustainability, education, citizen science, environmental awareness and investment in technology are all key motivators for Mundy Adventures’ cruise line partners, which include Ponant, Hapag Lloyd, AE Expeditions, HX Hurtigruten, Lindblad and more.

“An expedition cruise is not an impulse buy,” added managing director Edwina Lonsdale. “Potential clients start to research the options well in advance of travel.

“However they soon become confused by the choice and the prices, and need expert advice to ensure their money is well spent. Interestingly our new-to-Mundy business has risen to an amazing 49% of our business, largely driven by our Mundy Adventures division.”