MSC Cruises is highlighting its Allegrissimo drinks package by going all-inclusive on all sailings for the Wave booking promotion.

As well as giving away free drinks to guests, the cruise line is offering agents the chance to sample everything the deal includes by winning one of 50 places on a mega-fam next April.

The turn-of-year sale which runs from December 15, 2015 until February 29, 2016 applies to virtually all summer 2016 and winter 2016/17 itineraries and combines low prices with ‘The Best All-Inclusive at Sea’.

The offer is valid on both fly-cruise and cruise-only holidays.

MSC Cruises executive director UK & Ireland Giles Hawke said:

“We’ve dubbed our Wave campaign ‘The Best All-Inclusive at Sea’ because we are confident our standard ‘Allegrissimo’ package beats rival offerings hands down. By giving it free to all guests we are underlining our reputation for great value – and are certain it will win us even more fans.
“We want agents to compare it to other lines. We don’t mess around with non-branded drinks and have silly restrictions. Guests get the very best products all the time.”
The Allegrissimo package includes unlimited drinks, featuring a wide range of big-name brands from the bar list; cocktails; a dedicated selection of wines by the glass; draught beer; soft drinks,; milkshakes; smoothies and fruit juices.

It also includes hot drinks such as MSC Cruises’ Italian coffee selection and its gelato in a cone or cup. All items are available in all bars and restaurants, including speciality restaurants.
Allegrissimo is normally priced at £22 per person per night (children £10 per night), meaning the free offer is worth £448 to a family of four on a typical seven-night sailing.
As part of the Wave campaign, agents can win one of 50 places on a mega-fam – a seven-night Western Med sailing from Genoa on MSC Preziosa departing April 23, 2016, with all-inclusive drinks included.

To enter agents should send details of Wave period bookings to [email protected] and include their name, agency details and booking number. Fam places will be drawn from entries each week. Multiple entries are permitted.

For winter 2016/2017, the free all-inclusive offer applies on MSC Cruises’ selection of winter-sun destinations. This includes three Caribbean options (sailings from Miami, Bridgetown, Barbados and Havana, Cuba); the Emirates and the Mediterranean.

For Caribbean sailings, MSC Cruises’ all-inclusive drinks package is named ‘More for less’.
See msccruises.co.uk; agent booking portal mscbook.com or call 020 3426 3000.