Marella Cruises reports double-digit growth in trade bookings
Marella Cruises has thanked a double-digit growth in trade bookings for helping it record its best-ever month for sales
Following the record-breaking performance in January, the line said it “remains committed” to maintaining this momentum and “delivering exceptional value” to its partners throughout the rest of the year.
“We are incredibly proud of our team’s hard work and dedication, which have contributed to these outstanding results,” said Chris Hackney, managing director of Marella Cruises.
“Our focus on delivering unforgettable cruise experiences continues to resonate with both our trade partners and direct customers.”
The increase in trade bookings, the line said, highlights the “strong relationships” Marella has built with its travel agent partners and ongoing support and collaboration with the trade has been “instrumental” in achieving these record-breaking numbers.
It comes after TUI UK and Ireland launched a new trade focused platform, TUITradeHub, which features information on Marella Cruises.
The hub has two eLearning sections dedicated to TUI and Marella, with the latter including modules about the line’s trade team, its fleet and onboard experiences.
Agents will also find information on cabins, destinations, onboard extras and dining options, as well as downloadable marketing collateral.
