Crystal hosts largest-ever UK fam

Crystal has hosted 42 Travel Counsellors on its largest-ever UK fam trip

The line welcomed agents on a Crystal Serenity voyage from Venice to Athens where they could enjoy the dining and entertainment on board, as well as a private ship tour, group dinner and series of hosted events.

The sailing formed part of Travel Counsellors' Gold Trips series which recognises the top-performing agents in the company. Crystal Serenity also hosted the Travel Counsellors Gold Conference which featured presentations from Crystal, Abercrombie & Kent and Travelport.

Luke Smith, vice president trade sales UK and EMEA at Crystal, said: "Hosting 42 Travel Counsellors onboard Crystal Serenity was a real milestone for our UK trade programme and was yet another step on the journey to fulfil my pledge to become the most trade-friendly ultra-luxury cruise line in the market.

"We wanted this to be much more than simply a fam trip, so we created a programme that gave the Travel Counsellors a genuine taste of the Crystal experience, from our culinary offering to our service, entertainment and incredible attention to detail.

"Hosting the Gold Conference on board also enable us to combine business, learning and networking with the chance to relax and enjoy the ship. We are incredibly grateful to the Travel Counsellors leadership team for joining us and for their continued partnership, and we look forward to seeing the impact this experience has on their clients and their business."

Karen Morris, Travel Counsellors director of engagement, said: "Gold Trips are an important way for us to recognise the passion, dedication and commitment of our Travel Counsellors, but the best part if the opportunity they create for our community of people, sharing ideas, learning from one another and building stronger relationships with our valued supplier partners.

"It is this sense of community that makes us stronger and helps us work better together for our customers.

"Crystal Serenity was the perfect setting for this experience. Our Gold Travel Counsellors were able to discover Crystal's service first hand while enjoying an amazing programme of learning, networking and celebration. We are grateful to Crystal, Abercrombie & Kent and Travelport for making the week so memorable and valuable."