HX Expeditions reveals new fleet livery
HX Expeditions has introduced a new fleet livery as it looks to differentiate from its sister brand Hurtigruten
The move follows the initial HX launch in December 2023 and signals the final stages of the firm’s rebranding after it separated last month from its Norwegian coastal sister company.
The new palette takes inspiration from marine wildlife with colours such as pearl, sand and arctic white, so guests won’t get confused in places like Norway where the two brands co-exist.
The red and black colours previously used by the Hurtigruten Group have long been associated with Hurtigruten, which will continue to use those colours and will remain unchanged.
HX has already introduced a series of changes, including a revamped website, new indigo blue jacket for guests, and an overhaul of branded materials to reflect the company’s history while embracing sustainability.
“This is the next important step in the HX brand evolution” said Gebhard Rainer, CEO of HX Expeditions. “The rebrand of our fleet is not just about aesthetics, it’s about creating an experience that resonates with our guests on every level.
“Our new fleet colours are a reflection of who we are today and where we are heading, while also maintaining a respectful distinction from our heritage brand, which will continue to proudly represent its own legacy in red and black.”
