Fred Olsen Cruise Lines has revealed Peter Deer as its new managing director, with effect from 1 September 2019.

Deer, who will be based in Ipswich, will take over from Mike Rodwell, who is retiring after over 30 years with the company.

Deer joined the company in 1993 as an accountant. He followed this with a spell as financial director of a Kent-based fruit shipping business before returning to Fred Olsen in 2004 as commercial director.

Deer said: “We have a first-class team, both ashore and afloat, dedicated to providing fabulous holidays, and I am proud to be leading the Fred Olsen journey.

“The UK cruise market will continue to grow, as many more people try taster cruises for the first time and realise that cruising offers a diverse range of experiences. Fred Olsen’s friendly, more intimate ships are all about delivering memorable holidays and getting to know our customers by name.”

Rodwell, who was recognised for his achievements at the 2019 Wave Awards, added: “We are delighted to confirm Peter Deer as my successor. During his long career with Fred Olsen, Peter has been involved in most aspects of the business and has made a significant contribution to our operation and product development, helping us to grow our fleet to our current five ships, spanning both ocean and river cruise markets.

“We are certain that Peter will do a great job as managing director, and we know that our industry partners will consider him a very worthy choice for this important role.”

A replacement for Fred Olsen’s commercial director position is being sought.