Fred. Olsen Cruise Lines has expanded its trade sales team with new hires, a reshuffle and more new appointments to come.

Kate Wooldridge has been appointed to the new role of sales services & communications manager, reporting into Neil Herbert, head of sales.

She has moved from her previous role as sales manager – international & tour operators, and will be taking on the responsibility of fully supporting and deputising for Neil.

She will also manage the trade support and sales systems teams, and will oversee all aspects of trade communications, to include: training, promotions, incentives, educational ship visits, trade marketing campaigns, events, conferences and brochure launches.

Carla Ball has also been promoted to another new role, sales manager – specialist sales, reporting into Neil Herbert, and taking on the responsibilities previously held by Kate Wooldridge for UK tour operators and international resellers.

Carla is already managing Fred. Olsen’s largest tour operator accounts in the UK, but will now be responsible for all UK tour operators and overseas resellers, in addition to managing a portfolio of ‘Specialist Sales’ accounts.

Zoe Allum, formerly team leader within Fred. Olsen’s reservations department, has also been appointed as trade support executive within the trade support team reporting into Becky Smith, trade support manager. Zoe is providing additional travel trade and account management assistance, to bolster the existing team of three trade support executives and one trade support assistant.

For further information on Fred. Olsen Cruises Lines, visit the website at fredolsencruises.com/travelagentcentre, call our Trade Support Team on 01473 746164, or search for ‘Fred.’s Dream Team’ on Facebook.