Fred. Olsen appoints new sales and marketing director
Fred. Olsen Cruise Lines has announced the appointment of Justin Stanton as its new sales and marketing director, reporting into Mike Rodwell, managing director.
Based at its head office in Ipswich, Suffolk, Stanton has been head of marketing for Fred. Olsen Cruise Lines since 2012.
In his new role, he will take responsibility for the sales department, managed by Neil Herbert, head of sales and Rachael Jackson, public relations manager.
The role will concentrate on enhancing and further developing the cruise line’s relationships with trade partners, whilst ensuring that marketing and PR activity continues to drive sales to travel agents.
Speaking about his new appointment, Stanton said:
“I am very pleased to have the opportunity to further develop Fred. Olsen’s position as a leader in smaller-ship cruising. We have excellent brand awareness, a superb product – which our guests love – and fantastic support from our trade partners, who are vital to our business.
“Having worked at Fred. Olsen for ten years, I look forward to supporting the team in the future development of the company.”
Mike Rodwell, managing director for Fred. Olsen Cruise Lines, said:
“This appointment will further strengthen our management team, and is part of the important restructuring that has been taking place over the last few months. Justin’s main objectives will be to continue to refine our marketing output, and to build on the strong relationships that we have with our travel trade partners, who produce the bulk of our bookings.
“We have a strong and dynamic senior team in place, who are committed to ensuring that our cruises engage and delight our guests for many years to come. We wish Justin the very best in his new role.”
