Explora Journeys has announced the appointments of Norbert Stiekema as chief commercial officer and Vanessa Vollmann as head of people.

Both positions will report directly to CEO Michael Ungerer and will be based at the luxury line’s headquarters in Geneva.

As CCO, Stiekema will be responsible for all business-related aspects of the brand and will support the launch operations for Explora I.

Stiekema most recently worked for Cruise Saudi as chief sales and marketing officer.

Meanwhile, Vollmann will lead on all human resources related topics in Geneva and across all key markets for shoreside employees.

Explora Journeys on ‘organic growth trajectory’

Ungerer said: “As we gear up for the launch of our first vessel, Explora I, later this year and the subsequent launch of our entire fleet of six vessels in a five-year window, we need the best team to allow our brand to achieve its true potential in the luxury cruise segment.

“This is why I am so pleased to have two supremely experienced professionals – Norbert and Vanessa – with their extensive experience in hospitality and travel and in high-end luxury consumer goods joining our leadership team at this juncture in our journey.

“They have joined at the start of an organic growth trajectory, the likes of which has never been seen before in our segment.”

Explora I will depart Southampton for its maiden voyage on 17 July 2023.

Earlier this year, the line held a coin ceremony for its second ship, Explora II, which is scheduled to launch in 2024.