The Expedition Cruise Network (ECN) has partnered with the Adventure Travel Trade Association (ATTA) to support the growth of both sectors

The two companies say they have commited to share their individual expertise and research while creating new opportunities to learn from one another and strengthen the connection between expedition cruising and the broader adventure travel sector.

ECN members will be provided with pathways to connect with ATTA’s community of members whose products and services may complement expedition cruising by enriching itineraries, and the same will be offered in return for ATTA members.

Avkile Marozaite, ECN chief executive and co-founder, said: “We are incredibly excited to announce ECN’s partnership with the ATTA, the world’s leading adventure travel trade association.

“Expedition cruising has always been a natural part of the adventure travel landscape and this partnership reflects our shared commitment to education, collaboration and the responsible growth of our industry.

“Together, we hope to deliver educational initiatives, knowledge-sharing opportunities, joint events and industry insights that benefit both of our communities. Just as importantly, we want to help showcase expedition cruising as an integral part of the global adventure travel ecosystem while introducing our members to the breadth of experiences, destinations and partnerships that exist across the wider adventure travel world.”

Shannon Stowell, CEO of the Adventure Travel Trade Association, said: “We are thrilled to work with the ECN in a strategic way to further both organisations’ opportunities and initiatives.

“What really caught our attention was their commitment to responsibility in expedition cruising. Having recently taken a small-ship expedition cruise, it is definitely a form of adventure travel when done well. We look forward to supporting each other in the coming year and beyond.”