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Cruise Trade News

Cruise Trade News January/February 2023 Digital Edition

Cruise Trade News January-February 2023

So, It’s time to get back to work. I do hope you all had a joyful Christmas break and managed to find time to relax and recuperate, in preparation for what is sure to be another interesting and – I’m certain – fruitful year for the cruise sector.

We start 2023 much in the same way in which we left 2022 – with an iron-clad focus on delivering everything you need to not only sell more cruise holidays but also widen and boost your knowledge of the cruise industry. That means more in-depth investigations, more first-hand experience of ships and destinations, and bigger and better interviews with the people you need to hear from.

In terms of practical tips, in late November we held a workshop in partnership with CLIA, called Supercharge your Digital Marketing. This first-of-its-kind event included a range of experts discussing how modern marketing solutions can boost cruise sales. We speak to Adido CEO Andy Headington, who moderated the event, who talks through the ways in which online results can be improved.

For this issue, we look at the growth in private island destinations and what this means for cruise lines and passengers, and speak to Riverside Luxury Cruises MD Star Perl about what the new river cruise line will have to offer.

We also hear from APTs Becky Baumbach, who at the end of last year took up the new position of business development manager for homeworkers. As she explains inside: “Our home working partners are looking for brands to go beyond the typical business development approach.”

As ever, you’ll also find all the latest news, itineraries and incentives.

Until next time.



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