Royal Caribbean has appointed Amanda Darrington as head of sales UK & Ireland, starting on April 24.

Darrington fills the position left vacant when Ben Bouldin was promoted to associate vice-president and managing director UK & Ireland.

Amanda will lead and oversee the 30-strong Royal Caribbean sales team in the UK & Ireland. She previously held the position of sales director for Funway Holidays and, prior to that, was head of trade sales at Kuoni Travel UK for more than three years.

Bouldin said: “Amanda’s proven drive and ambition, as well as her unparalleled industry experience, clearly shows that she has what it takes to drive our business forward. She has also demonstrated outstanding leadership skills and a real passion for fostering and developing talent, which will no doubt help us achieve our vision of having the best sales team in the travel industry.”

Darrington added: “Joining the Royal Caribbean UK and Ireland sales team is a dream job for me and I’m excited to build on the ambitious plans Ben has set in motion. Cruise holidays are en vogue for our industry, as an increasingly favoured holiday experience and there is no one innovating quite like Royal Caribbean.”