Crystal has expanded its sales team with the appointment of Holly Glazer to the newly-created role of business development specialist, UK & EMEA

Glazer, who starts at Crystal on 24 March, joins from Audley Travel where she was a senior trade sales executive, managing a portfolio of agents, driving trade sales initiatives and supporting the function of the trade sales and partnerships team.

She has also held positions at American Express and Four Season Whistler with a proven track record of exceeding targets, cultivating strong client relationships and driving revenue within the luxury travel sector.

Within her new role, Glazer will be responsible for driving growth across UK and EMEA markets by unlocking new distribution opportunities, accelerating the development of emerging travel partner accounts and expanding Crystal’s presence across the regions. Based in the UK, she will report to Luke Smith, Crystal’s vice president of trade sales UK & EMEA.

Smith said: “We are delighted that Holly will be joining the team in this newly-created role that will help support agents as they start their journey with Crystal and continue to grow their business. I’m confident that her expertise in luxury travel, account management, trade sales and delivery of exceptional service will be invaluable to us as we continue to expand our sales presence across these important markets.”

Glazer added: “With my background in luxury travel, I am genuinely thrilled to be joining the Crystal team. It is such an exciting time to come onboard, and I’m looking forward to playing my part in contributing to the ongoing growth of the business.”