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Cruise takes a new direction in latest cruise trend report

cruise couple

A new cruise trend study shows how the UK cruise industry is innovating, diversifying and attracting new holidaymakers


Doesn’t it feel good to be part of a growing trend? A recent report from the Cruise Lines International Association (CLIA) has revealed an exciting snapshot of the habits of British cruise holidaymakers – both regulars and those new to cruise. This is how we’re cruising:

Latest cruise trends

We’re cruising more. In 2022, British and Irish holidaymakers took around 1.7 million cruises, up a whopping 479,000 on the previous year.

We’re still mad about the Med. With more than 38 per cent of cruise passengers travelling there in 2022, the Mediterranean remains well ahead of northern Europe (29 per cent) and the Caribbean (10 per cent) as British cruisers’ destination of choice.

Family cruising is on the up. More than a quarter of guests travelled in a family group of three or more generations

Cruising is for all ages. The average age of UK and Irish cruise guests last year was 55, although more than a quarter of guests travelled in a family group consisting of three or more generations.

Once isn’t enough. Eighty-five per cent of cruise passengers say they intend to cruise again, and 60 per cent say they will set sail within the next two years.

Non-cruisers are keen to get on board. Of those polled who had never cruised, 70 per cent said they would consider a cruise in the next few years – which shows that more people are open to trying a cruise than ever before.

We want to take sustainable cruises. With LNG engines, battery packs and even wind power (see elsewhere in this issue), cruise lines in this cruise trend are going green – and it seems they are responding to customer demand. Among British passengers who sailed last year, 76 per cent said they were ‘more’ or ‘much more’ aware of environmental and sustainable tourism than previously.

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