About Saga Cruises
Having spent our first 30 years focused on travel, Saga launched Saga Magazine and developed home and motor insurance and financial services in the 1980s. Private medical and pet insurance followed in the 1990s, along with the launch of our own cruise ship operation. The strength of the Saga brand provides the Group with the ability to develop in-house or partner with suppliers to offer our customers highly differentiated, competitively priced products which meet their evolving needs.
Saga exists to create exceptional experiences every day, while being a driver of positive change in our markets and communities. At the heart of our business model is our drive to know more about our customers' wants and needs so that we are best placed to serve them.
Applying this approach over the past 70 years has enabled us to become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic and is recognised for its high-quality products and exceptional standards of service across cruise, travel, insurance, money and media.
Saga Cruises Intro Video
Why Choose Saga Cruises
OCEAN | DISCOVER WHAT MAKES US STAND OUT FROM THE OTHER CRUISE LINES
There are so many reasons why we deliver the perfect boutique cruise experience, every time.
Small-ship luxury
Designed with our guests in mind, our modern sister ships offer small-ship luxury with a private balcony for every guest.
All-inclusive cruising
Enjoy a complimentary chauffeur service, wines, premium spirits, speciality dining, gratuities, Wi-Fi and travel insurance. All included in the price.
First-class service
From getting to know you by name to remembering your favourite drink at the bar, you’ll always receive personal, attentive service.
Book with confidence
Every booking is fully ABTA or ATOL protected, so your money is always protected.
Book early and save up to 35%
When our cruises first go on sale, we offer early bookers the highest discounts of up to 35% off the full fares on selected cruises and cabin grades. Terms and conditions apply†.
Our Cruise Price Promise
Book early for the top savings – up to 35%. And should we ever drop the price in the future, you'll get the value of the difference back. Terms and conditions apply^.
Love your first cruise or your money back
Enjoy every moment of your first Saga cruise, or we’ll happily refund your money! Terms and conditions apply*.
RIVER | WHAT TO EXPECT
Whether you’re cruising on board our Spirit ships or one of our hand-picked ships, you can still expect the same great value.
All-inclusive
Your all-inclusive experience is more than just dining on board your ship and inclusive drinks at the bar. We also include all on board gratuities, Wi-Fi, return travel by either economy flights or Eurostar as well as porterage to your cabin.
We’ve got you covered
All overseas cruises come with Saga included travel insurance. It features up to £5m emergency medical and repatriation cover for a variety of medical conditions as well as additional cancellation cover.
Start your holiday at your door
Our return UK travel service is the perfect way to get your river cruise off to a great start. Our chauffeur will pick you up, load your bags and drive you to your UK departure point. And when you get back they’ll drive you home again.
Rather take your car? No problem. We’ll arrange free airport parking for you.
Explore Ashore
All our cruises include excursions at selected ports so you can make the most of the destinations you visit.
Book early and save up to 25%
When our cruises first go on sale, we offer early bookers the highest discounts of up to 25% off the full fares on selected cruises and cabin grades.†
Our Cruise Price Promise
Book early for the top savings – up to 25%. And should we ever drop the price in the future, you'll get the value of the difference back.^
Rewards Programmes
OCEAN | DISCOVER WHAT MAKES US STAND OUT FROM THE OTHER CRUISE LINES
There are so many reasons why we deliver the perfect boutique cruise experience, every time.
Small-ship luxury
Designed with our guests in mind, our modern sister ships offer small-ship luxury with a private balcony for every guest.
All-inclusive cruising
Enjoy a complimentary chauffeur service, wines, premium spirits, speciality dining, gratuities, Wi-Fi and travel insurance. All included in the price.
First-class service
From getting to know you by name to remembering your favourite drink at the bar, you’ll always receive personal, attentive service.
Book with confidence
Every booking is fully ABTA or ATOL protected, so your money is always protected.
Book early and save up to 35%
When our cruises first go on sale, we offer early bookers the highest discounts of up to 35% off the full fares on selected cruises and cabin grades. Terms and conditions apply†.
Our Cruise Price Promise
Book early for the top savings – up to 35%. And should we ever drop the price in the future, you'll get the value of the difference back. Terms and conditions apply^.
Love your first cruise or your money back
Enjoy every moment of your first Saga cruise, or we’ll happily refund your money! Terms and conditions apply*.
RIVER | WHAT TO EXPECT
Whether you’re cruising on board our Spirit ships or one of our hand-picked ships, you can still expect the same great value.
All-inclusive
Your all-inclusive experience is more than just dining on board your ship and inclusive drinks at the bar. We also include all on board gratuities, Wi-Fi, return travel by either economy flights or Eurostar as well as porterage to your cabin.
We’ve got you covered
All overseas cruises come with Saga included travel insurance. It features up to £5m emergency medical and repatriation cover for a variety of medical conditions as well as additional cancellation cover.
Start your holiday at your door
Our return UK travel service is the perfect way to get your river cruise off to a great start. Our chauffeur will pick you up, load your bags and drive you to your UK departure point. And when you get back they’ll drive you home again.
Rather take your car? No problem. We’ll arrange free airport parking for you.
Explore Ashore
All our cruises include excursions at selected ports so you can make the most of the destinations you visit.
Book early and save up to 25%
When our cruises first go on sale, we offer early bookers the highest discounts of up to 25% off the full fares on selected cruises and cabin grades.†
Our Cruise Price Promise
Book early for the top savings – up to 25%. And should we ever drop the price in the future, you'll get the value of the difference back.^