Twelve cyclists from across the cruise industry are taking part in an annual charity bike ride for the Family Holiday Charity (FHC).

The ride, which takes place on 17 September, will see participants pedal either 10, 50, 70 or 100 miles across the New Forest.

The initial fundraising target is £10,000, which, if reached, will enable around 40 families to enjoy a holiday.

CLIA UK & Ireland MD Andy Harmer said: “We’ve been supporting the Family Holiday Charity for over five years now and together have raised more than £35,000 to support families facing the most difficult circumstances.

“We know just how vital it is to give access to the breaks they organise and it’s incredibly moving to hear the positive differences they make with our donations.”

Cosmos and Avalon Waterways UK CEO Giles Hawke (pictured above) added: “Now, more than ever, families are trying to find the money for a well-deserved getaway, even if it’s just for a brief period of time.

“The current climate will only make things worse, so we’re really hoping that anyone who’s in a position to help will get behind us and make a donation to the FHC, no matter how small.

“Every penny raised really will make all the difference to the quality of life for people living with real hardship.”

The route around the New Forest, organised by UK Cycling Events, provides formal marshalling support and safety measures, as well as food stops en route, a finisher’s medal and event photographers.

• Discover how the cruise industry is looking to give back to those in need in this CTN investigates article.