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Jo Young

Jo is a leading data-driven marketing consultant with a specialism in media measurement.  She has led ground-breaking projects to combine first-party data attribution with econometrics, for leading-edge media measurement and budget optimisation.  Jo has extensive experience in the travel and transport sectors, both client-side and agency-side.  She has a Mathematics degree from the University of Oxford and the CIM Diploma in Professional Marketing.

 

 

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