CLIA UK & Ireland has announced the return of its Cruise Champion training programme for frontline travel agents

Two dedicated hybrid courses have been announced, one focused on river cruising and the other on the expedition sector.

Kicking off with an in-person launch day in November, the six-month programmes will support nearly 80 travel agents and conclude with a graduation ceremony in June 2026.

Now in their second year, the Cruise Champion programmes are tailored for agents who are either new to, or have limited experience within the river and expedition cruise sectors.

Each course offers a blend of virtual learning, including product training webinars, panel discussions and interactive workshops. These are complemented by self-study modules, monthly knowledge checks and a final assessment.

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The programmes have been developed in partnership with CLIA’s river and expedition cruise line members, ensuring up-to-date and relevant content throughout. Participants will gain insights into destinations, products and sales techniques.

Andy Harmer, CLIA managing director UK & Ireland, said: “We’re thrilled to bring back our ‘Cruise Champion’ programmes, which give agents the chance to build real expertise in two of the fastest-growing sectors of cruising.

“We had such positive feedback from the first cohort of agent graduates. We’re confident we will equip frontline sellers with the confidence and knowledge to inspire customers and grow their business.”