Celestyal has appointed Janet Parton to vice president – marketing, PR and customer experience as part of a strategic leadership update

Parton moves into the role with immediate effect from her previous position as VP – business development and managing director of Celestyal Travel, and brings experience from her two years at Celestyal and earlier roles as sales and marketing director at Globus Family of Brands.

She will lead Celestyal’s newly formed marketing, PR and customer experience function, supporting the next phase of growth for the brand, as it accelerates plans ahead of 2026 and the launch of its new wave season campaign.

Parton will continue to report into Lee Haslett, chief commercial officer. As part of this transition, Dan Buckingham, director retail and UK partnerships, will assume leadership of the UK, Celestyal Travel and Europe teams for an interim period.

Haslett said: “Janet is a respected and proven leader who has played a pivotal role in strengthening Celestyal’s trade partnerships and presence across core markets.

“As we double down on marketing, brand-building and demand generation ahead of our wave campaign and 2026 strategy, Janet’s commercial expertise and understanding of the Celestyal brand make her ideally placed to lead this function.”

Parton added: “It’s been an honour to be part of Celestyal’s journey over the last two years, and I’m excited to step into this role at such a pivotal moment for the brand. We have an unprecedented opportunity to further build connections with both consumers and the travel trade through a stronger, unified approach to marketing, PR and customer experience.”