Carnival Cruise Line has launched a new trade booking incentive, which offers agents the chance to win a cruise to Celebration Key, the line’s new private Grand Bahama destination

There are 20 places available as part of the “Key to Fun” campaign, which runs from 1 February to 1 November, 2024.

To be in with a chance of winning, agents need to make a Celebration Key booking via Carnival Cruise Line’s website and register it on Loyalty Rocks Club, the company’s agent rewards platform.

The more Celebration Key bookings made, the higher agents will climb on a leaderboard. Agents can also win 30 Loyalty Rocks Club points, equivalent to £30, for bookings made up to 1 April.

Celebration Key opens in July 2025 and will be available on more than 500 itineraries, across 18 Carnival ships sailing from nine US homeports.

It will feature five areas and include the largest freshwater lagoons in the Caribbean, a white sand beach and an adults-only private club, as well as family-friendly spaces and a variety of dining venues.

‘Incentives like these do not come around often’, says Carnival Cruise Line sales VP

Iain Baillie, vice-president of international sales at Carnival, said: “Incentives like this do not come around very often, so now is the time for the trade to get involved and potentially win a once-in-a-lifetime trip to our wonderful new private destination.

“With the additional bonus of Loyalty Rocks Club Points on offer, we’re demonstrating our gratitude to our agent partners for their hard work and unwavering support.”

It comes after Carnival Corporation was forced to alter the routes of 12 vessels across seven of its brands due to escalating tensions in the Red Sea.