Aspiring cruise professionals shown the ropes by industry experts
Data analytics, how to build a LinkedIn profile and digital marketing were just some of the topics covered in a special seminar for a group of students from the Cruise Career Springboard
Real Response Media (RRM), the parent company of Cruise Trade News and sister magazine World of Cruising, hosted the educational event for 21 students in London on Tuesday (5 June), offering an insight into the workings of the B2B and B2C cruise publications.
The class was led by RRM head of digital Richard Seal, marketing manager Rachel Reilly and marketing executive Jonny Heather, as well as the organisation’s founder, Edwina Lonsdale.
The Cruise Career Springboard, formerly known as The Compass Project, was set up in late 2022 by Lonsdale and her husband Matthew to teach sixth-form students about working in the cruise industry.
Seal said: “Spending time today with Edwina and the students at The Cruise Career Springboard was fantastic, we got to share what we do as a business, whilst giving the students an insight into who we are as a company, explaining the different brands and what they mean.
“I enjoyed running through how the digital team support in so many different areas of the business, how varied the role can be, and what potential areas there are with both the cruise and travel sector.”
Reilly, meanwhile, shared detailed insights into the world of digital marketing, the role of social media in RRM’s ongoing growth plans and how the company manages different campaigns to deliver for its partners.
She said: “We also presented some creative insights around creating engaging social posts and highlighted some things we do for our cruise clients.”
The trio created a Cruise Career Springboard group on LinkedIn so students can keep in touch and share news about jobs and career progression.
Seal added: “I also believe the students took on board how important channels like LinkedIn can be for their own careers, and Jonny gave them tips on how to product a profile that will give them a step up on the ladder and getting them in front of the right audience.
“Finally, being able to share my love for analytics and no one falling asleep was a pleasure, and them taking onboard the powerful insights offered, and how decisions are made more from statistics rather than just opinions, bodes well for them having bright futures within the cruise industry.”
