APT & Travelmarvel has announced plans to grow its agency sales team.

Recruitment is currently underway for a newly created national sales manager role, plus it will make five appointments to bolster its phone-based trade support and customer service team.

APT & Travelmarvel head of sales and business development Brad Bennetts said: “Since joining APT & Travelmarvel fourteen months ago, we have been driving an aggressive new sales strategy for the business.

“At the heart of this was the desire to work even more closely with our trade partners, so we set about assembling the industry’s best trade sales team to deliver our new retail and B2B strategy.

“The results to date have been phenomenal and we are so appreciative of the support that our trade partners offer us.”

APT entering ‘next phase’

Bennetts added: “It’s time to enter the next phase of our sales strategy and I am pleased to announce that we will be making further expansions to our team.

“We will be recruiting a national sales manager who will report directly to me. From day one we have said further investment and support for the trade is coming and we are delighted to demonstrate this commitment with the addition of this new role.

“Working alongside myself, the new hire will be responsible for our key partners, exploring new sales opportunities, driving sales initiatives and elevating our sales for 2024 and beyond.

“We will also be adding five new customer service agents to our office-based support team, to ensure that our partners are getting the best possible service when they call APT.

“We know that travel agents are extremely busy so this will enable us to deal even more efficiently with the trade’s questions, bookings, documentation processing and aftercare support.

“The trade accounts for over 75 per cent of our sales and we remain committed to supporting our partners with an industry-leading standard of service.”

Earlier this year, Holly Piggott was appointed sales executive to “support the operator’s expanded sales team and key partners”.

Piggott first joined APT in 2019 as reservations consultant, before being promoted to sales team leader.