APT has reported that the recent extension to the Brexit deadline has boosted sales.

The UK and European Union recently agreed a new date of 31 October 2019 for the official leaving date, although UK prime minister Theresa May has outlined her desire to exit as soon as possible.

Nonetheless, APT recorded one of their best selling days on Friday 12 April – putting it in their top five selling days over the past five years. Bookings across both their river cruising and touring holidays increased by 50 per cent.

APT UK & Europe MD Paul Melinis explains: “Brexit has presented a challenge across the travel industry as anxious consumers hold off on booking their holidays. We’re focused on delivering the best experience for our customers from booking until the day they return home, but we can’t ignore the concerns raised by Brexit. 

“That’s why earlier this year we introduced our Brexit promise to reassure passengers that their prices would not increase, no matter what the outcome.

“While sales have been steady so far this year, our record breaking day of sales clearly shows that the delay has shifted the customer mindset from browsing to booking their 2019 holidays.”

APT’s promise ensures that all holidays booked and departing in 2019 will not incur any price increases no matter what the impact of Brexit.