Ambassador Cruise Line has opened registrations for its trade ship visit programme.
The cruise line will operate 10 events, running from May to December 2022.
The programme will give agents the chance to experience life on board the line’s first ship, Ambience, at its homeport of London Tilbury.
Ambassador Cruise Line head of trade sales Lisa Jacobs said: “We’re so excited to host our first-ever ship visit programme for our trade partners and can’t wait for them to join us on board Ambience.
“At Ambassador we understand the importance of ship visits for our trade partners, to experience our fleet first hand.
“They gain important insight into what makes our authentic and enriching cruise experience so very special, which enables them to sell more confidently and in turn grow their cruise sales.”
To register, agents should complete Ambassador’s online form on its trade partner website.
Ambassador said that during the visits, agents will have time to explore on-board facilities, before enjoying a five-course lunch in the Buckingham Restaurant.
The line will also host four group visits on 26 May, 21 June, 12 July, and 1 September. Those interested should email [email protected] for details.
Ambassador plans for second ship
In January 2022, Ambassador announced it will introduce a second ship to the fleet.
The 1,200-guest Ambition will enter service in 2023 and, as with Ambience, will operate no-fly sailings from the UK.
At the time, CEO Christian Verhounig said: “This announcement of the addition of Ambition to the fleet reflects our confidence and willingness to invest in the future of Ambassador and the cruise sector.
“We are particularly excited to be offering regional departure options for Ambition in 2023, while also offering guests who travel from London Tilbury a greater choice of sailings and ships on which to enjoy them.”
This news was followed by the appointments of Phil Gardner, Matthias Seeger, and Nick Hughes to senior management positions.