Ambassador Cruise Line joins CLIA to enhance brand awareness
Ambassador Cruise Line has joined CLIA in a bid to enhance its brand awareness across the UK cruise industry
The Essex-based operator joins the cruise industry body with immediate effect, gaining access to CLIA’s in-person and virtual events, learning programmes and the opportunity to share information and resources with the trade online.
They can also participate in flagship events such as the annual CLIA Conference in May and CLIA Cruise Week from September 16–22.
Andy Harmer, CLIA UK & Ireland director, said: “Ambassador has gone from strength-to-strength in the domestic market and we’re very pleased to welcome them as a member.
“The line has already become a well-established brand in a short period of time, and we look forward to supporting their team as they further develop and build relationships with the trade across the UK and Ireland.”
Christian Verhounig, CEO of Ambassador Cruise Line, said: “In a short space of time, Ambassador has cemented its position as a strong new cruise brand with a clear marketing proposition.
“Joining CLIA is a natural step for us as we grow ever-more established, with membership of the world’s largest cruise industry trade association offering the mark of trust and reassurance associated with travel brands in the sector.”
Ambassador to build brand awareness ‘even further’
He continued: “Our main objective for the coming months is focussed on building brand awareness even further and encouraging more agents to feature and sell our affordable quality, no-fly cruise experiences.”
Ambassador was founded in April 2021, and is aimed at cruise intenders aged 50+ with a selection of multi-generational sailings. Departures are available from seven ports across Great Britain via two ships: Ambience, which sailed its maiden voyage in April 2022, and Ambition, which came into service in May 2023.
It comes after the line strengthened its presence amongst the UK trade last month with the addition of six new sales team members.
