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AmaWaterways urges agents to capitalise on ‘strong’ 2024 demand


AmaWaterways is encouraging its agent partners to capitalise on a recent uptick in consumer demand for 2024 holidays.

It comes after the line extended its early booking promotion, which AmaWaterways managing director Jamie Loizou said will give agents more time to make the most of strong forward booking demand.

“We have seen that guests are planning further and further in advance and extending this promotion gives our agent partners more time to capitalise on the strong 2024 demand we are seeing,” Loizou explained.

“It is the perfect opportunity for agents to encourage their clients to upgrade and enjoy an even more luxurious experience.”

The promotion, which offers 20% off more than 250 European and Asian river cruises, has been extended for bookings made until 31st December 2023.

AmaWaterways’ promotion ‘perfect opportunity’ for agents

Suites are offered on all of AmaWaterways’ European and Asian cruises, with AmaMagna leading the fleet in terms of suite capacity as more than half of the ship is dedicated to suites starting from 335sq ft.

A seven day cruise on AmaMagna starts from £1,611pp for the Magna on the Danube itinerary (Vilshofen to Budapest) on 11 February 2024 in a category E stateroom – a saving of £360pp.

Earlier this year the line opened reservations for its 2025 river cruise itineraries, with savings of up to 20 per cent on bookings made by 30 September.


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