The Advantage Travel Partnership has announced the appointment of Jonny Peat as commercial manager for cruise.

Peat joins the consortium from Celebrity Cruises, where he has been since 2014 in a number of positions, including regional sales manager and most recently, luxury business development manager.

Before that, he held positions with Viking Cruises, Thomas Cook and Princess Cruises.

Peat will start his new role with Advantage on 29 April. He will report to head of commercial John Sullivan.

Sullivan said: “Jonny is a great appointment and will be a strong addition to the team as we focus on growing our share of the cruise market moving forward.

“With his extensive experience of the UK cruise sector and a strong profile across the UK travel industry, he will work closely with our network of cruise partners to further strengthen our cruise proposition for members as well as help us drive our overall cruise strategy, through developing a robust and enhanced communications and events programme with our Cruise Champions.

“While cruise was badly impacted during the pandemic, the long-term growth prospects of the industry remain strong, and we want to be in a position to fully leverage the opportunities this will bring for members.”

Earlier in March, the consortium announced the appointment of Emily Shannon to the position of business development manager for the central region.

Advantage Travel Partnership generates more than £400m of cruise sales annually, and is looking to grow its share of the market, a statement said.