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A-Rosa launches campaign to ‘demonstrate value of river cruising’

A-Rosa, marketing campaign


A-Rosa River Cruises has launched a new marketing campaign to highlight to travel agents that there “has never been a better time to promote river cruising”.

Dubbed ‘Why Now? Why Not?’, the concept is centred around the line’s time sensitive peak summer offers, with prices starting from £1,329pp.

A-Rosa said the campaign “aims to showcase all the different elements that make up a river cruise experience and how they are a very cost-effective option”.

The line will use its marketing channels to highlight its prices this summer, underpinned by different areas of its product each week, such as its family offering for key school holidays dates, inclusions in the premium all-inclusive tariff, and more.

A-Rosa bringing river cruise ‘to the forefront’

The statement added that the line “believes there is so much untapped potential when it comes to the value selling river cruising offers against other types of holidays in Europe this summer”.

A-Rosa MD Lucia Rowe said: “Europe is always such a popular choice for a summer holiday, but this year prices for elements such as flight and accommodation are high as the cost of living crisis continues everywhere.

“As agents continue to search for affordable summer options for their clients, we saw the value in creating a campaign that clearly puts river cruising up there as a viable option that they must consider.

“We know that holidaymakers want to feel they are getting value for money and an experience that is special to them.

“This campaign is all about bringing to the forefront those moments that are completely unique to river cruising, while also showing that due to all the inclusions it offers fantastic value for money.”

A-Rosa has also launched a new competition in which one agent could win a Two Bare Feet stand up paddle board, worth more than £400.

All agents who make a booking between now and 16 June will be entered into a prize draw and the winner will be picked at random after the closing date.

In April, A-Rosa unveiled its Destination Scouts concept, designed to provide “insider knowledge and local tips on key cities on the Rhine and Danube”.

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