Princess Cruises has reduced the price of its all-inclusive Princess Plus package.

From today (16 March), guests can add the option for £30pp, per day, down from £35pp.

Princess Plus includes premium drinks, unlimited MedallionNet wifi and on-board gratuities – equating to more than £65 in value per day, according to the line.

The package is commissionable for travel agents and can be added to both retail and net fares. Agents can also add the package to customers’ existing bookings.

Princess Cruises vice-president UK & Europe Tony Roberts said: “We’re confident that Princess Plus will be now be even more appealing to guests, as there’s little difference between the standard cruise fare and the Princess Plus price.

“We’re excited that agents will be able to provide their customers with even better value for an all-inclusive cruise with Princess Cruises, which in turn will help to earn extra commission on bookings.

“At just £30pp, per day for premium drinks, the best wifi at sea and gratuities – equating to over £65 in value – our Princess Plus package is an offer that’s too good to miss.

“What’s more, for families eager to get away over autumn half-term, a family of four can take an all-inclusive week-long cruise to the sunny coasts of Spain and France for just £624pp.”

The premium drinks package includes cocktails, wine, beer, spirits, coffee and tea. Guests who prefer soft drinks or are under the drinking age can order fruit juices, mocktails and smoothies.

Through the MedallionNet, guests can stream movies, shows, games and music, connect to social media sites and use video chat.

Princess Cruises recently launched a series of short UK cruises departing in late summer.

Regal Princess and Sky Princess will offer short breaks and week-long holidays sailing from Southampton. The cruises are available to UK guests only and will go on sale later this month.

Roberts added in a media call organised by CLIA: “There is pent up-demand and we should be very confident about cruising’s return. UK cruises will offer a staycation like no other.”