Royal Caribbean releases 2027-28 guide with agent fam incentive

Royal Caribbean releases 2027-28 guide with agent fam incentive

Royal Caribbean has relaunched its Travel Advisor Guide alongside a mini Wave incentive

The 96-page guide spotlights what is coming up in 2027 and 2028, with information on itineraries, destinations and ship deck plans, as well as sales tools and expert tips on agent programmes.

It also has updates on the line's growing land-based portfolio, including Perfect Day CocoCay, Royal Beach Club Paradise Island and Royal Beach Club Santorini.

Printed copies will be distributed by Royal Caribbean staff to agents across the UK and Ireland in September.

Aaron Langford, senior sales director UK and Ireland, said: "Travel advisors have told us how valuable it is to have a clear, practical resource they can keep close at hand when speaking with customers, and we are pleased to bring the guide back in direct response to that feedback.

"Together with the digital edition, it gives agents the tools, knowledge and inspiration to sell Royal Caribbean with confidence.

"The guide's return builds on a significant year of investment in our trade partners, from welcoming hundreds of agents onboard Legend of the Seas for our preview sailing and biggest-ever Seminar at Sea, to launching our Upper Deck 250, Royal on the Road and Royal Genie 2.0. Together, these initiatives reinforce our continued commitment to giving agents the resources, experiences and support they need to succeed."

Alongside the guide launch, Royal Caribbean has unveiled a 'Mini Wave' incentive, giving 15 UK and Ireland travel agents the opportunity to win a four-night Wonder of the Seas roundtrip sailing from Miami departing 7 December.

The prize includes a one-night stay in Miami before the sailing departs, a visit to Perfect Day at CocoCay, flights, accommodation and onboard benefits.

To enter the competition, which is called Wonder Your Way to a Perfect Day, agents must make Royal Caribbean bookings from now until 5 October.

The 10 agents that make the most bookings will receive spots on the trip, and five 'wildcard' agents will also be selected.

Langford continued: "Mini Wave is a key sales moment for our travel partners and we want to help them make the most of it with an incentive that brings energy, momentum and a real sense of excitement.

"Wonder Your Way to a Perfect Day gives agents even more reasons to engage customers and drive bookings, with 15 places available to experience a Royal Caribbean holiday first hand.

"With bonus points across Europe, the Caribbean and Asia sailings, plus five wildcard spots, there are plenty of ways to climb the leaderboard."