The majority of cruise guests who have never sailed before are looking to spend more time at sea, a new consumer survey has found
The annual study from cruise specialist cruise.co.uk revealed a growing appetite for cruise holidays overall, with 54 per cent of new-to-cruise guests looking to increase the proportion of their holidays spent at sea.
The findings were revealed as part of a survey of more than 8,000 cruise.co.uk and seascanner.co.uk customers.
The top reasons cited for an increased interest in cruising over the next two years include retirement and more free time (23 per cent), avoiding the hassle of flying (19 per cent), value for money (18 per cent), and the convenience of visiting multiple destinations in one trip (15 per cent).
The survey also found 94 per cent of first-time cruisers reported being either satisfied or very satisfied with their cruise experience.
Tony Andrews, managing director of cruise.co.uk, said: “These findings reinforce what we’ve been seeing in the market – not only are seasoned cruisers continuing to make cruise their first choice for holidays, but first-time cruisers are quickly becoming lifelong fans.
“The fact that so many new-to-cruise guests rate their experience positively is a testament to the incredible service, value and variety that a cruise holiday can offer. With more ships, destinations and experiences available than ever, the cruise industry is well-positioned for continued growth.”
Towards the end of last year, the agency found that the next generation of cruisers are basing their booking decisions on destination and value for money.