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CTN Investigates 8
Analysis 7 mins read
AI vs travel agents: what does the future of cruise retail look like?
  • The number of people using AI for holiday inspiration has doubled year-on-year, with 43 per cent now confident to some degree in letting AI plan their holiday
  • Agents are increasingly acting as “curators and translators”, helping customers navigate a cruise market spanning ocean, river, expedition, ultra-luxury and yacht-style sailings
  • Industry leaders believe AI will take on more research and administration, freeing the trade to spend more time building relationships

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