From Taylor Swift tickets to all-expense paid cruises, today’s agent reward schemes have seen cruise lines go to incredible lengths to motivate the trade. Watch below as Cruise Trade News invites five senior industry experts to a roundtable discussion to debate the ‘do’s’ and ‘don’ts’ behind devising the ultimate incentive strategy

Agent reward schemes are an integral part of cruise lines’ trade strategy. However, implementing an effective trade incentive isn’t as simple as choosing great prizes.

To learn more about what makes a successful agent reward scheme, Cruise Trade News invited senior industry figures from Celebrity Cruises, Travel Village Group, Uniworld, World Travel Holdings and Carnival Cruise Line to a roundtable discussion to ascertain what rewards agents value most and whether there are any alternative strategies available. Hit ‘play’ below to see how the conversation unfolded.