P&O Cruises will be giving away up to one million Shine Reward Club points throughout the wave period.
Travel agents will receive an additional 50 Shine points for every select price booking made in January, in addition to regular points earned through the platform.
Agents will also be entered into a competition to win a P&O holiday with every select price booking they make via Shine Rewards Club between now and 6 March.
Cruises to win include a 14-night Mediterranean voyage on new ship Arvia; 14-night Caribbean cruise, again on Arvia, as well as a seven-night Canary Islands itinerary.
P&O Cruises aiming for ‘biggest wave yet’
P&O Cruises director of sales Ruth Venn said: “We’re determined to make this the biggest wave yet and can’t wait to reward our travel agents with up to one million Shine points during the period, as well as a host of other rewards and incentives for their P&O Cruises bookings.
“We’d encourage agents to follow the P&O Cruises Travel Agent Sales social pages to make sure they don’t miss out.”
Throughout January and February, the cruise line will continue to offer agent partners the chance to win a pair of tickets to a one-day event on board Arvia on 30 April.
Speaking to Cruise Trade News in October 2022, Venn added: “As we know, wave is such an important selling phase, so we’re looking at how we continue to innovate, how we can bring training to life, making sure agents are aware of our campaigns and that we’re present, available and listening to their needs.”