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Cruise118 co-founder launches Panache Cruises

Panache Cruises

The former boss and co-founder of Cruise118, James Cole, has launched a new cruise agency, Panache Cruises, in the midst of the coronavirus pandemic.

Cole set up Cruise118 in 2008 and entered into a partnership with US firm World Travel Holdings two years later, becoming WTH’s UK managing director. He left the organisation 10 years later in March 2018 to set up a property development business.

Born out of “pure passion”, Panache Cruises will specialise in Elite Ocean, River, Expedition and Yacht-style cruising and was born.

Announcing the brand on Facebook, it reads: “Specialising in six-star, ultra-luxury cruising, Panache goes beyond the ordinary and will change the way you cruise forever.

“From the moment you contact us, you’ll be assigned one of our highly knowledgeable Cruise Connoisseurs.

“Having travelled the globe and notched up over 10 years of experience, there isn’t much they don’t know about the world of luxury cruising. But more importantly, it’s their impassioned spirit that sets them apart.

“You won’t be greeted with an automated call centre when you call us, but instead, a professional Cruise Connoisseur who will go above and beyond to make your booking journey seamless.

“We create the ultimate cruise experiences that combine luxury, adventure and the most exhilarating destinations in the world.

“With so many diverse cruises to choose from, including Elite Ocean, River, Expedition and Yacht-style cruising, our team makes it their priority to get to know you so they can match you with your perfect cruise.

“From airport transfers and pre-cruise hotels to onboard dining and shore excursions, they ensure the finest details are taken care of.”

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