CroisiEurope has launched a new offer in response to the increase in demand for multi-generational travel.

The operator said it will “appeal to families wanting to spend time together while cruising on some of the most beautiful waterways in the world”.

The offer is available during the school holidays across the entire CroisiEurope river and ocean fleet.

On the rivers, while the first generation of travellers in the group will pay the full price, there is a 20 per cent discount for the second generation and the third generation (aged 16 and under) can cruise for free.

On its ocean cruises, CroisiEurope is offering a 30 per cent discount for those aged 16 and under. This new offer does not cover the cost of excursions, flights, transfers and taxes.

CroisiEurope offering family friendly excursions

The operator has also introduced a selection of family friendly excursions, which will be available on various cruises during the summer holidays.

Family excursions will be “enjoyed by guests of all ages”, while Classic options will focus on the culture, architecture and history of each destination.

Guests will also be able to choose Discovery excursions, described as “slightly more unusual tours, perfect for those who are more active”.

CroisiEurope will continue to offer its Family Club programme on the Douro, Guadalquivir, Pô, Rhine and Rhône rivers, as well as on coastal cruises in Croatia and Montenegro, with free child places for children aged 16 and under.

On these Family Club sailings, families can enjoy adjoining cabins, a single cabin at no extra charge for single-parent families travelling with two children, child-friendly excursions and specially adapted menus.

Earlier this year,  CroisiEurope UK sales director John Fair spoke to Cruise Trade News about the operator’s plans to grow its UK business.