APT and its four-star sister brand Travelmarvel have launched a new offer giving guests free flights on select 2023 European river cruises.
The Fly Free Offer campaign includes bookings made before 30 November 2022 and represents savings of up to £1,500pp, the operator said.
For example, guests booking APT’s 15-day, all-inclusive Magnificent Europe cruise will enjoy free business class flights from London. With this saving, agents can sell the itinerary from £3,295pp, including return flights.
Guests choosing the 15-day European Gems cruise with Travelmarvel will benefit from free economy flights from London, putting 2023 lead in prices for the cruise at £2,295pp.
APT helping agents ‘maximise’ sales
APT & Travelmarvel head of sales and business development Brad Bennetts said: “2023 travel is picking up significant momentum.
“We have exciting activations planned for the trade over turn-of-year, but we know demand already exists now, and we want to help our valued agent partners to maximise the sales opportunities that come in over the next couple of months.
“Our Fly Free Offer has been created to bridge the gap during this period and help agents to close deals between now and the industry’s peaks period when operators’ Q4 incentives traditionally launch.
“By covering the cost of flights for guests, our European river cruises offer more outstanding value than ever and will help the trade to turn their clients’ dreams of a two-week sailing next year into a reality.
“It is also a great opportunity to attract new customers to river cruising, which is undeniably the best and most leisurely way to explore Europe’s highlights on one itinerary.”
APT & Travelmarvel recently held new in-person training events for agents, to enable them to learn about the operator’s plans and ensure “they have the right tools for sales success”.
Image: APT