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Agent Incentives

Royal Caribbean launches ‘biggest-ever’ incentive

Royal Caribbean, Anthem of the Seas


Royal Caribbean International has launched The Big Royal Thank You competition, featuring its largest agent prize pot to date.

The interactive competition platform, dubbed ‘Bounty of the Seas,’ will be available exclusively to members of Royal Caribbean’s rewards and learning platform, Club Royal.

Starting on 12 September, the eight-week competition will see nearly 300 prizes up for grabs, totalling a value of £100,000.

These include a family bike set, an Apple Watch Series 8 and a Royal Caribbean cruise for two visiting the Caribbean.

Winners will be announced each week, leading up to the final prize of a new MG4 EV electric car.

To win, agents will battle it out for ‘keys’ that unlock ‘Bounty Boxes,’ containing either gold coins that will help agents climb the weekly leaderboard, or a ‘Bounty Booster ticket’ – giving winners an instant pass to the grand prize finale.

The more keys an agent collects, the more chances they have of winning.

Royal Caribbean has also partnered with the ABTA LifeLine charity.

When agents play during weeks three, five and seven, not only are they eligible for a chance to win but they will also contribute to the overall target which converts into donations for the charity.

Royal Caribbean recognising ‘outstanding’ agents

Royal Caribbean director of sales for UK, Ireland and Spain Stuart Byron said: “The competition is to recognise the outstanding efforts of travel agents and their support for Royal Caribbean.

“We appreciate that life can deliver additional hardships at times, which is why we wanted to partner with ABTA Lifeline to give some financial support back to agents.

“The Big Royal Thank You is a one-of-the-kind competition that utilises gamification to add a new element to a traditional competition, with a level playing field for experienced and new to the industry agents.”

Earlier this summer, Royal Caribbean released a new selling tool designed for both experienced and new travel agents.

Called ‘My Royal Genie’, the “innovative system” enables trade partners to create custom digital brochures for their customers with videos and tailored content, the cruise line said.

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