CTN + CLIA digital workshop

Announcing the 2022 CTN x CLIA workshop

Cruise Trade News has partnered with CLIA, to help travel agents discover how to market themselves online and maximise business potential.

With expert speakers specialising in PPC, SEO, social media advertising, data analysis and much more, attendees will learn to master the art of modern marketing solutions and improve the way they sell cruise. Plus special guest speakers from major cruise brands Royal Caribbean and Fred. Olsen Cruise Lines will also share their insight on how to win online in the travel sector and award-winning technology supplier Traveltek will discuss how using technology in the correct way can improve sales.

Join us for this free event Wednesday 16th November 2022 at Pan Pacific Hotel, London

CLIA UK & Ireland director Andy Harmer

We’re looking forward to supporting the trade with the latest digital marketing advice and guidance. This will be the ideal event to stay ahead of the game, with insightful content that can be directly applied to marketing initiatives and plans. Digital communications are a vital tool in reaching both yet-to-cruise and experienced travellers, and these sessions will allow attendees to enhance their enquiries and sales.

CLIA UK & Ireland director Andy Harmer

Wednesday 16 November 2022

  • 09:30 - 09:45

    Arrival - Tea, Coffee & Networking

  • 09:45 - 10:00

    Welcome & Introduction

    Andy Headington - CEO, Adido

  • 10:00 - 10:15

    A few words from CLIA UK's MD

    Andy Harmer - UK MD, CLIA

  • 10:15 - 10:45

    Key sector insights & trends to help inform your digital strategy

    How consumers are feeling right now, how they are thinking about their finances, the latest travel trends and how Google is responding through technology and AI.

    Jayan Chauhan - Industry Head, Google

  • 10:45 - 11:15

    Optimising your marketing budget

    One marketing budget will be spread across a range of channels, so it is important to understand how channels interact to find the optimal mix. This session looks at how to measure the way channels work together and which media generates the most profitable and potentially most loyal customers - to optimise your precious marketing budget.

    Jo Young - Managing Director, UniFida

  • 11:15 - 11:30

    Coffee Break

  • 11:30 - 12:00

    Using technology to improve your sales

    Hayley West - Head of Account Management, Traveltek

  • 12:00 - 12:30

    Bringing your brand values to life on Social Media

    Learn how to find, understand and put yourself in the shoes of your target audience on Social Media and create content which builds both your brand and engagement rates. Learn all about the Fred. Olsen Cruise Lines audience, and how they use their social channels to show how they are different to other cruise lines, grow an engaged community and ultimately, drive bookings.

    Chloe Bullard - Social Media Marketing Manager, Fred. Olsen Cruise Lines

  • 12:30 - 13:30

    Lunch will be served

  • 13:30 - 14:00

    How to be a social media icon

    Now more than ever the travel industry must bring authenticity and inspiration to social media to reach the customers of tomorrow. Join us for a session on how to maximise engagement and sales through your social channels by sharing relevant content and building your personal brand, to stand out in a sea of sameness.

    Megan Smith - Trade Marketing Manager, Royal Caribbean

  • 14:00 - 14:30

    Email and marketing automation

    Discover the role email should be playing in your marketing mix in 2023, and how email can be the thread that ties your whole strategy together.

  • 14:30 - 15:00

    Practical takeaways for winning online

    A thought-provoking session around ‘winning online!’ the Iff Digital team will share their top 3 tips for driving growth online and why now is the perfect time to drive change.

    Nadia Mursal - Head of Performance, IFF Digital

  • 15:00 - 15:30

    Wrap up and close

Register now to Supercharge your Digital Marketing

Terms and Conditions

Please read the Terms carefully. By submitting a booking request online you acknowledge that you agree to the Terms.


1. Bookings

1.1 Booking requests should be submitted online. No booking is guaranteed until you receive a confirmation email from us.

1.2 Provided you have complied with these terms and conditions we will, subject to availability, send a confirmation email to you in respect of your booking request as soon as reasonably practicable. If there is no availability we will email you to inform you that this is the case as soon as reasonably practicable.

1.3 Admission to the event is free of charge. Registrants who do not attend on the day without giving prior notice to Real Response Media ([email protected]) will be subject to a charge of £50 per person.

2. Substitutions and Changes to the Event

2.1 It may be necessary for reasons beyond our reasonable control (including, without limitation, to acts of god, floods, lightning, storm, fire, explosion, war, military operations, acts of terrorism or threats of any such acts, any strike action, lock-outs or other industrial action and a pandemic, epidemic or other widespread illness) to alter the advertised content, timing and/or location of the event at which you have booked a place. We reserve the right to do this at any time and we shall not be liable to you for any cost or other expenses (including wasted travel and accommodation costs) incurred by you as a consequence (including, without limitation, booking fees and travel and accommodation expenses).

2.2 Subject to clause 2.1, your booking is personal to you and will only entitle you to attend the event. Other than as set out in clause 2.1 you are expressly prohibited from selling, or in any other way transferring, your booking whether in whole or part and whether in exchange for payment or otherwise, to any third party.


3. Liability

3.1 Subject to Clause 3.4, we shall not be liable to you for (i) any loss of profit, loss of anticipated savings or interest, loss of or damage to reputation or goodwill or; (ii) any indirect, special or consequential damages, loss, costs, claims or expenses of any kind.

3.2 You agree to indemnify us, our staff and our affiliates and to hold us harmless to the fullest extent permitted by law, against all loss, costs, claims or expenses of any kind arising from any negligent act or omission by you during or otherwise in relation to your booking and/or your attendance at the event for which you have made a booking.

3.4 Nothing in this these Terms shall limit or exclude either party’s liability for:

3.4.1 death or personal injury caused by that party’s negligence, or the negligence of that party’s employees, agents or subcontractors;

3.4.2 fraud or fraudulent misrepresentation; or

3.4.3 any other liability which cannot be limited or excluded by applicable law.


4. Anti-Bribery

4.1 You warrant that you shall:

4.1.1 comply with all applicable laws, statutes and regulations relating to anti-bribery and anti-corruption including but not limited to the Bribery Act 2010;

4.1.2 comply with such of our anti-bribery and anti-corruption policies as are notified to you from time to time; and

4.1.3 promptly report to us any request or demand for any undue financial or other advantage of any kind received by or on behalf of you in connection with the performance of these Terms.

4.2 Breach of this clause 4 shall be deemed a material breach of these Terms.


5. General

5.1 A person who is not a party to the Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any provisions of these Terms.

5.2 These Terms (together with any documents referred to herein or required to be entered into pursuant to these Terms) contain the entire agreement and understanding between us and supersede all prior agreements, understandings or arrangements (both oral and written) relating to the subject matter of these Terms and any such document (save that this shall not apply so as to limit or exclude either party’s liability for fraud).

5.3 These Terms shall not create, nor shall they be construed as creating, any partnership or agency relationship between us.

5.4 Save as set out in Clause 2, you are not permitted to re-sell, transfer, assign or otherwise dispose of any of your rights or obligations arising under these Terms.

5.5 You acknowledge and accept that we have the right to publicly announce our business relationship with you which shall include but not
be limited to announcements on social media. Such announcements shall not be disparaging or otherwise adverse to your business.

5.6 You as a registered attendee may be contacted by guest speakers and or/organisations regarding products or services.

5.7 You agree that we may include your details in any promotional materials relating to the Workshop and/or any materials used at the Workshop. We are not liable for errors or omissions contained in such information.

5.8 Unless otherwise stated, the copyright for any such promotional materials and any materials used at the Workshop (including course notes, slides, brochures, articles and case studies) belongs to us and may not be reproduced in any medium without our prior written consent.

5.9.We reserve the right to change the published programme (including the publicised speakers) or materials as we think fit.

5.10 Photography and filming
We may wish to photograph or film the Workshop and reserve the right to do so for the purposes of promoting future workshops or otherwise. You consent to us (or any other person attending the Workshop) photographing or filming you and any persons attending the Workshop with you.

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