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CLIA adds dedicated new-to-selling cruise section to website

CLIA UK & Ireland director Andy Harmer

CLIA UK and Ireland has added a new section to its website focussed on supporting new-to-selling cruise agents.

The page has been designed as a “mini-library” of 12 main starter topics, which are covered via short videos and accompanying how-to guides. Topics include “cruise line brands”, “what to do onboard”, “destinations and ports” and “promotions and pricing”.

Agents will also be able to access the new cruise glossary, a “cruise line family tree” and a guide on the top reasons to cruise. A quick, optional quiz will shortly be introduced, which will offer agents a digital certificate on completion of the modules.

CLIA UK and Ireland managing director Andy Harmer described the content launch as a “real step forward”, and the culmination of a year-long project to “bring a wealth of trade-friendly information to life” for the organisation’s new-to-cruise agents.

“We’ve made a point of adopting a more interactive, informal approach with all the new online tools, so agents can boost their knowledge using their preferred learning style, and dip in and out of their chosen topic at a pace to suit them,” he added.

“We are very grateful to the support from all of our cruise line colleagues who have supported this project with their time and expertise. From the fundamentals of selling a holiday at sea to explaining the relationships between brands, their assistance has been invaluable.”

CLIA enhancements come as cruise interest and demand ‘grows at pace’

Harmer said with cruise interest and demand continuing to grow at pace, “this is the ideal time” for new agents to sell cruise utilising the new tools.

It comes after CLIA enhanced its expedition and destination support for agents with a range of new training events, webinars and interviews.

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