Several of the world’s biggest cruise lines have rolled out a range of Black Friday offers, some of which tailored to support UK agents
Originating from the US, Black Friday – traditionally the day after Thanksgiving marking the start of the festive shopping period – sees companies from across the globe slash their prices in a bid to draw additional custom ahead of Christmas.
And the scheme isn’t exclusive to the high street, with most travel companies and cruise lines rolling out discounted rates, bonus incentives and freebies to entice new clients.
Here, we share a selection of Black Friday deals that are currently on offer from across the sector:
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Celestyal
Celestyal will offer seven-night cruises from £319pp as part of its new Black Friday savings deal. The offer, available for a limited time from 25 November to 3 December 2024, is valid on 65 departures, across the line’s Mediterranean and Arabian Gulf deployment.
Norwegian Cruise Line (NCL)
NCL’s Black Friday sale includes 50 per cent off all currently published voyages, with new sailings available across 11 regions, including the Caribbean, Bermuda, Bahamas, the Mexican Riviera, Asia.
Guests can also enjoy more value during the Black Friday sale period by combining it with More At Sea, the cruise line’s new value-added package available for all voyages beginning 1 January 2025.
The year-round promotion includes 45 per cent more premium spirit brands in the unlimited beverage package, additional specialty dining meals available for guests sailing on voyages of seven days or longer, more included Wi-Fi minutes and $50 shore excursion credits, with free airfare for the second guest and third and fourth guests sailing free on select cruises.
P&O Cruises
P&O Cruises is offering savings of up to £300 per cabin on selected departures between 1 March 2025 and 2 October 2026. To qualify for the deal, bookings must be made before 2 December. The £300 per cabin discount is based on holidays of 15-21 nights and the amount varies by cruise duration.
In addition, the line is giving away 10 prizes of 100 Shine points every day until 2 December 2024, with bonus points up for grabs for bookings made on Black Friday itself (29 November 2024). For a chance to win, travel agents need to make a new Select Price booking within the campaign dates and spin the wheel on Shine Rewards Club.
Princess Cruises
Princess Cruises is offering guests up to $500 onboard spend per stateroom, plus a deposit of only £50pp to secure the booking. The offer runs from Tuesday 26 November until Monday 2 December and applies to more than 1,100 voyages sailing in 2025 and 2026.
Travel agents can combine the deal with the line’s current air credit offer, which saves customers up to £300pp off flights when booking select 2025 fly cruises across numerous destinations, including the Mediterranean, Hawaii, and the Caribbean. This offer is available until Monday 9 December.
The Black Friday deals apply to all fare types including inclusive packages Princess Plus and Princess Premier, which add popular amenities such as Wi-Fi, beverages, speciality dining, desserts, fitness classes, gratuities, and more.
Virgin Voyages
The award-winning cruise line is offering 80% off a second sailor (or 40% off in total) on all voyages until 2026, as well as up to $300 (around £230) in free drinks. Those who book during the Black Friday window (13 November till 3 December) can benefit from a $100 (£75) Bar Tab for voyages four-five nights; a $200 (£150) Bar Tab for voyages six-eight nights; and a $300 (£230) Bar Tab for voyages more than nine nights.
On top of this, the line is introducing new incentives for its travel agents, such as reduced single supplements with savings of up to $3,500 and 10 per cent savings for pay-in-full clients who book 180 days in advance.
Other offers
Ambassador Cruise Line
Ambassador’s Black Friday offer includes free drinks, solo supplements of just 20 per cent on selected sailings, upgrades to the Ambassador Fare from £10 per person per day and deals on group sailings in its 2025/26 season. Valid on bookings made between 25 November and 2 December 2024 and agents who book any of Ambassador’s 18 cruises currently on sale for Black Friday will be entered into a prize draw to win £100 towards their Christmas drinks.
APT & Travelmarvel
APT & Travelmarvel are offering up to £200pp off all 2025 departures of its river cruises, Croatia yachting holidays, new small ship sailings to Greece, escorted tours, and inaugural Small Group Journeys, when booked before 2 December 2024.
Guests will save an extra £100 off holidays of nine days or less, and an extra £200 off holidays of 10 days or more. These Black Friday deals can be combined with APT & Travelmarvel’s existing offer of up to 25 per cent off, netting travellers a total potential saving of up to £1,200pp.
Azamara
Azamara is offering a discount of up to 20 per cent off the total stateroom price for select 2025 sailings. Additionally, these offers are combinable with its November Brand Offer, which provides a $750 onboard credit per cabin. Eligible on bookings made from 19 November to 4 December 2024
Celebrity Cruises
As part of the cruise line’s Black Friday promotion, running from 22 November 2024 to 3 December 2024, guests can save up to £600 per stateroom across open deployment sailings.
Cunard
Cunard is offering enhanced savings on Early Saver fares on cruises booked from 9am on 21 November until midnight on 5 December 2024. Guests can take advantage of these offers on voyages departing between March 2025 and January 2026.
In addition, travel agents have the opportunity to earn double Shine points on the Shine Rewards Club for every eligible Cunard Fare, Early Saver Fare, and Late Saver Fare booked during the promotion. To claim their points, agents need to register and process all eligible bookings made between 9am on 21 November and midnight on 5 December 2024.
Fred. Olsen Cruise Lines
When booking a cruise between 21 November and 2 December 2024 inclusive, guests can save up to £300 per person on a selection of cruises on board Fred. Olsen Cruise Lines’ fleet of smaller-sized ships Bolette, Borealis and Balmoral.
Holland America Line (HAL)
Holland America Line’s Black Friday offers, which run from 21 November to 5 December 2024, will see guests booking departures from December 2024 through to May 2026 sailing for six nights or more receive up to $250pp onboard credit.
Reduced price fares are also available for children, starting at £149pp, when booked as a third or fourth guest sharing a cabin, and HAL’s ‘Have it All’ fares can be applied to the Black Friday departures.
Hurtigruten
For this year’s Black Friday, Hurtigruten is offering up to 50 per cent off selected Coastal Express sailings on departures between 1 December 2024 and 13 May 2025, and 25 per cent off selected North Cape Line all-inclusive voyages on departures between 9 December 2024 and 2 May 2025.
HX
HX (Hurtigruten Expeditions) is offering up to 25 per cent off select 2024-2025 voyages to Antarctica, Galapagos, Alaska, the Northwest Passage, Greenland, Svalbard, and South America for bookings made from 12 November to 9 December 2024.
MSC Cruises
Running from 15 November to 2 December 2024, MSC’s limited-time deals cover destinations such as the Mediterranean, Northern Europe, Canary Islands, Emirates, Caribbean, and North America.
UK and Irish guests can enjoy savings of up to 45 per cent by booking during this period, with itineraries including MSC Preziosa departing from Southampton to explore Northern Europe and MSC Virtuosa in the Caribbean. Next summer, guests can sail on MSC Divina on routes through Italy, Greece, and Turkey, while MSC Opera invites guests to cruise the Canary Islands, with flights available for £99.
Oceania Cruises
Oceania Cruises’ “best-ever” Black Friday sail offers up to a four-category stateroom upgrade plus an exclusive additional amenity. Guests can choose from a premium drink package (unlimited wine, beer, and spirits) or shipboard credit up to $1,000.
This limited-time offer is valid on more than 90 voyages sailing in 2025 and 2026, on bookings made between 15 November and 10 December 2024, with promotional code UGBF.
Scenic Group
Agents can earn £50 worth of reward points for every Emerald Cruises and Scenic Luxury Cruises & Tours Black Friday booking from 19 November until 5 December 2024.
The Emerald Cruises Black Friday offer is available on 2025 Europe river cruises and includes savings of up to 30% with flights included from London and 16 regional airports across the 2025 collection, including a free premium drinks package and further savings of up to £200pp on selected sailings for a limited time only.
The Scenic Luxury Cruises & Tours Black Friday offer also includes savings of up to 30 per cent including flights on Europe river cruises, and savings of up to 25 per cent including flights, private transfers and complimentary suite upgrade on selected 2025 ocean voyage sailings.
Seabourn
Available from 18 November until 3 December 2024, Seabourn is offering several value-added benefits on select 2025 and 2026 ocean and expedition voyages, including a two-category veranda suite upgrade.
Silversea
Silversea said it has launched its “most generous offer ever” in the lead up to Black Friday, offering savings of up to £4,800 per suite on a global selection of voyages departing between 2024 and 2026.
The Black Friday offer, named Sale Away, is available on Door-to-Door and Port-to-Port All-Inclusive fares on more than 550 voyages to all continents when guests book between 11 November and 2 December 2024.
Swan Hellenic
Swan Hellenic announced a giveaway that reduces its all-inclusive fares with savings of up to $8,000 per suite. Available for Balcony Staterooms on 12 expedition cruises around the year, guests need to complete their bookings between 25 November and 4 December to qualify. There are also deals available for solo travellers.
Windstar Cruises
Available for booking now through 31 March 2025 on sailings through June 2026, Windstar’s Pick Your Perk options include either one free hotel night which can be used pre- or post-cruise or up to $1,000 onboard credit which can be used towards shore excursions, spa services or celebratory cocktails.
Premium suite guests can also opt to upgrade to the All-Inclusive Fare (valued at £73pp per day) which includes unlimited alcohol, WiFi and all gratuities.
Agents can add extra value for their clients by encouraging them to book between 18 November and 2 December to take advantage of reduced deposits of £300 per guest.