Princess Cruises has announced a brand partnership with TV personality, Phillip Schofield.

He will become the line’s first brand ambassador in the UK.

Schofield will travel onboard Royal Princess in the Mediterranean this spring. As a self-confessed wine enthusiast, he will experience Princess Cruises the cruise line’s wine & food offering from the guest perspective. His ‘first-time’ cruise experience will be captured on film.

Later in the year Schofield is also due to travel again and will host onboard guest experiences.

He said: “I am very happy to be working with Princess Cruises for my first ever cruise. They clearly take wine and dining as seriously as I do, so can’t wait to get onboard and experience it for myself. I also plan on being back onboard to try out the new Ocean Medallion later in the year.”
Tony Roberts, Princess Cruises’ vice president UK and Europe, said: “We are thrilled that Phillip Schofield is our UK brand ambassador. We know that with him onboard we can reach a whole new audience, who may have never considered cruising as a holiday option before”.