Cunard’s £3 million marketing campaign launches this week

Luxury cruise brand Cunard launches its latest marketing campaign: ‘So much to do, so much time’ to mark the best parts of their guests’ cruise-related experiences. Launching on 13 January, it will run throughout February and forms the first in a series of marketing campaigns around ‘the Cunard experience’.

The campaign will highlight the freedom that voyages can offer – encouraging ‘them to truly switch off from the world outside while enjoying the endless entertainment and experiences a voyage on a Cunard Queen has to offer’.

Angus Struthers, marketing vice president of Cunard said: “Following our global research earlier in the year, there were three clear elements that 13,000 guests told us they loved about Cunard.  The idea that a Cunard voyage truly helps guests feel free was just one of these feelings.”

The ‘So much to do, so much time’ campaign was supported by £3 million investment and is  launching across national print media in the UK on 13 January 2018, with additional activity across digital, PR and social media.

Cunard is a luxury British cruise line, and has operated passenger ships on the North Atlantic, since 1840. It celebrated its 175 years of operation in 2015. Its three ships include: The Queen Mary 2, Queen Elizabeth and Queen Victoria.

 

 

 

 

 

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